VELO is one of the world's most successful nicotine pouch brands and has established itself as a modern successor to the Swedish snus tradition. At Snushus, you can order VELO Snus online in a variety of flavor profiles and formats. Tobacco-free, discreet, and internationally popular. VELO is the ideal choice for snus beginners as well as experienced users.
What is VELO Snus?
VELO Snus is a tobacco-free all-white nicotine pouch produced by British American Tobacco (BAT). The brand emerged in 2020 from the previous brands EPOK and LYFT, which were relaunched worldwide under the unified name VELO.
The key difference from classic tobacco snus: VELO contains no ground tobacco. Instead of a tobacco base, it uses nicotine (or nicotine salt), plant fibers, and flavors. The result is a clean, tobacco-free pouch that delivers the typical snus effect through the oral mucosa but does not stain teeth or fingers. With a selection of strengths and flavors, VELO is suitable for both snus beginners and experienced users, making it one of the most important snus brands worldwide.
VELO Name Changes 2025
VELO continuously develops its range. In 2025, British American Tobacco carried out a comprehensive renaming of the product line to harmonize the names across all European markets. The following overview shows the renamings of the VELO pouches available at Snushus. Flavor, strength, and format remain unchanged.
The VELO Snus nicotine content is indicated on a uniform scale from 1 to 6, printed directly on the can. This scale makes it easier to choose the right snus strength and is visible on every VELO package:
Easy - VELO 1 offers a nicotine content of 4 mg per pouch. These light snus products are especially suitable for snus beginners.
Medium - VELO 2 contains 6 mg per pouch. Perfect for those who prefer a mild taste.
Strong - VELO 3 has a nicotine content of 10 mg per nicotine pouch.
X-Strong - VELO 4 targets experienced snus lovers and impresses with 11 mg of nicotine per pouch.
Ultra - VELO 5 is especially popular among snus users who prefer an intense flavor, as pouches of this strength contain 15 mg of nicotine each.
Max - VELO 6 is the strongest VELO offers, with 20 mg of nicotine per pouch.
Using VELO Snus
Using VELO Nicotine Pouches works like classic snus but is much more discreet and cleaner due to the tobacco-free profile. Take a pouch from the can, gently shape it between your fingers, and place it centrally or to the side under your upper lip. The nicotine takes effect within 30 to 60 seconds. Absorption occurs through the oral mucosa.
Important: VELO Nicotine Pouches are intended for oral use only and should not be swallowed, as this may cause discomfort. How long you keep the nicotine pouch under your upper lip depends on your personal preference.
VELO Snus Varieties
VELO offers one of the widest variety ranges; here you will find the most popular flavors:
At Snushus, we offer VELO SK and VELO SE. The only difference is that VELO SE refers to VELO nicotine pouches intended for the Swedish market, while VELO SK products are designated for the Slovak market. Therefore, there is a slight price difference. Of course, you can decide which product you want to buy.
Buy VELO Snus
At Snushus, you’ll find a wide range of different VELO varieties. Order your favorite VELO snus products online now at Snushus!
Yes, all VELO Nicotine Pouches are completely tobacco-free. Instead of ground tobacco, nicotine is embedded in a plant fiber matrix, making VELO a typical all-white pouch.
The nicotine content of VELO varies depending on the type and strength, ranging from 4 to a maximum of 20 mg per pouch. On the can, you will find a scale from 1 (mildest) to 6 (strongest).
VELO offers a very wide range of flavors: from classic mint taste to fruity profiles and even more unique varieties like Elderflower Spritz.
The duration of the effect depends on the usage time of the nicotine pouches and the individual absorption of the nicotine.
VELO pouches are available in Slim and Mini sizes. VELO Slim is slightly smaller than the classic standard size, making it more discreet to carry. VELO Mini is the most compact version, ideal for maximum discretion.
Recently viewed
Fast dispatch!
All orders are made ready for dispatch on the same day*. Depending on the country of delivery, delivery takes 2-5 working days.
(*Monday - Friday, excluding public holidays)
Reliable customer service
We are happy to answer all your questions - send us an e-mail to info@snushus.eu or chat with us!
